The evolution of many services sectors, including telecommunications, health, tourism and education, has been rapid. These industries now demand that print managers accommodate dynamic marketing campaigns, with a diverse set of elements. The integration of press, direct marketing, retail and web-based campaigns has been a common demand. Speed to market has become a major strategic advantage as companies look to respond to competitor activities.

Ergo systems allow the rapid production and distribution of print, possibly being produced in numerous territories to save time and enable the localisation in languages. We understand that volumes in local area marketing initiatives are not significant and need to leverage the competitiveness of digital printing networks. Most importantly, we are continually developing systems that support the personalisation of campaigns to increase effectiveness with potential customers.